“Mary’s Meals is an international movement run by Scottish charity Scottish International Relief in 15 countries. Our biggest programme is in Malawi, where we arrange for nearly 350,000 of the most vulnerable children to receive a meal at school every school day.
We select the most vulnerable schools and develop strong working relationships with each head teacher. We work through Parent Teacher Associations, whose members cook the corn soya blend porridge (called ‘likuni phala’ in Malawi) and serve it to the schoolchildren. The nutritional content of the porridge meets the standards of the World Food Programme, and the taste is familiar to the children. Mary’s Meals trains the volunteers to cook it and provides a new kitchen building, a stove (also made in Malawi) and firewood for each school.
By providing school meals we encourage more children to enrol in primary school and attend more regularly which helps them achieve better academic results. The results are impressive: we regularly see annual increases of over 5% in their enrolment, attendance and the results they achieve.
In 2009/10, Illovo donated the sugar for the likuni phala, to the value of £42,000, together with accommodation for the Mary’s Meals country director, access to hotel accommodation for visitors, and good quality advice from professionals on matters such as human resources. Two Illovo staff also give their time as very active board members of Mary’s Meals Malawi, helping with visa applications, meetings with government and providing management advice.
In 2009/10, Mary’s Meals took part in a six-month Leadership Development Programme with five senior executives from businesses within the Associated British Foods group. We set them the task of researching ‘cause-related marketing’ (CRM), to help us understand how we can draw upon a marketing/fund-raising opportunity which many companies and charities are embracing and which satisfies the demands of an increasingly ethically minded public. The consultancy work they produced was entirely free and of an exceptionally high standard. At the conclusion, we received a bound document which is now our CRM bible. It was invaluable to have people of such high calibre supporting us in what is an important, but complex, area.”
Cathy Ratcliff,
Head of Overseas Programmes,
Mary’s Meals