AB Mauri: Championing health and wellness in bakery

From the 2025 Annual Report

Health and wellness continue to shape consumer preferences, with increasing demand for nutritious, transparent and high-quality bakery products.

AB Mauri is at the forefront of this trend, investing in a global network of food scientists and technology centres dedicated to advancing the science of yeast and bakery ingredients. Its teams collaborate across regions to develop solutions that enable bakers worldwide to create products that are both wholesome and delicious.

A recent example of this commitment to health-led innovation is the launch of the INNOVA 360° BIENESTAR range by AB Mauri Argentina. This new line of premix solution for bread with cereal and bread with seeds has been specifically developed to address the growing consumer demand for healthier, more flavourful bakery options. These solutions are designed for ease of use and versatility, consistently delivering breads with a light, airy texture.

Key nutritional benefits include a 25% reduction in sodium, no preservatives or artificial colours, and a high fibre content. These attributes support consumer wellbeing while maintaining the taste and quality that customers expect.

By combining scientific expertise with a deep understanding of market needs, AB Mauri continues to empower bakers to meet evolving consumer expectations and drive growth in the bakery sector.