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Our purpose and values

Associated British Foods is a highly diversified group, with a range of food and ingredients businesses as well as our retail brand, Primark. We are united in our purpose: to provide safe, nutritious and affordable food, and clothing that is great value for money.

We invest in our businesses to create long-term value for our shareholders and our stakeholders including customers, employees and suppliers. We believe that this investment, with the process of ambition and renewal that accompanies it, builds momentum and sharpens focus across the Group.

Our values

We live and breathe our values through the work we do every day. They guide our behaviour and help us deliver long-term benefits for our people, suppliers, communities, customers and the environment.

Respecting everyone's dignity

We strive to protect the dignity of everyone within and beyond our operations.

Acting with integrity 

We proudly promote and protect a culture of trust, fairness and accountability that puts ethics first.

Progressing through collaboration

We work with others to enable knowledge and expertise to be shared across the Group.

Delivering with rigour

We continuously learn and incorporate better practices across everything we do, from making products to preserving the resources we rely on.


How we create long-term value

Our strategy is to drive sustainable, long-term growth and cash generation across our portfolio of food and retail businesses to create value for shareholders and other stakeholders.

We take a long-term, patient investment approach to create sustainable growth. We aim to build and acquire long-duration growth businesses that will create value and deliver strong returns.

Our business model and strategy


Our responsible approach

Our businesses aim to make a lasting contribution to society, delivering for our people, suppliers, communities, customers and the environment.

Our responsibility

Field training session.
Featuring at front of group:
L-R: Kanchan-ben (red blouse, yellow scarf with red stripes trim, and purple scarf also)
Hiru-ben (plain yellow scarf)
Vanita-ben (red blouse, yellow wavy checked pattern scarf)
Primark supported CottonConnect / SEWA project.
Mayapur village, Gujarat, India

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