Celebrating great everyday value at Primark

From the 2025 Annual Report

For over 50 years, Primark has been all about offering the very best value on the high street, selling great fashion and clothing for the whole family at unbeatable prices. As demand for greater everyday value increases, at Primark we are well-positioned to benefit from this global consumer trend.

To do this, we have been focused on two key areas over the last year: ensuring our ranges continue to offer unrivalled value through a combination of quality and unbeatable prices; and communicating this to consumers by highlighting the everyday value, quality and style we offer.

Great value clothing essentials have always been core to our offering and today around 85% of our products are priced at £10 or less. 

This year, some of the best-performing lines in our top categories across basic clothing remained price locked year-on-year to deliver great value for customers. T-shirts are a good example of this value in action, with adult basic t-shirts starting from £2.50 and kids starting from £1.30. Bestsellers such as women’s leggings continue to be on offer at £3, with our basics such as kids’ leisure t-shirts at £1.30 and women’s leisure tops at £8.

Throughout the year, we have been committed to communicating the great value we offer to our customers through campaigns and promotions in-store and across our digital channels. 

In April 2025, we launched our ‘Never Basic’ campaign, highlighting the standout quality and incredible value found within Primark. The campaign focused on wardrobe staples at entry-level prices starting from just £2, as well as our commitment to quality and sustainability.

‘Major Finds’, our latest value initiative, launched in September 2025 in the UK and Republic of Ireland, offered our 100% cotton Palazzo jeans at just £12. Major Finds offers products or a look reflecting a style of the moment, at unbeatable value. The initiative celebrates what Primark is best known for – great style and quality at prices better than ever – but only while stocks last. We plan to repeat this initiative monthly across more markets.