Enhancing the customer
experience with our new store
design concept

From the 2025 Annual Report

To maximise commercial performance and attract customers, Primark is optimising its retail selling spaces by investing in a new store design concept. 

This increases a store’s relative retail selling space and has a positive impact on sales density. The new design is appropriate for all store sizes and creates opportunities that enable us to take possession of new units from 10,000 sq ft upwards.

The smaller stores feature single-floor layouts, so improving accessibility, reducing the need for elevators, escalators and stairs, and better optimising fitting rooms and till space. Our product offering is further streamlined to maximise space and meet customer needs. We have also designed store fixtures and fittings to be more sustainable by using recycled or recyclable materials.

The new design concept provides a more contemporary look and feel, with the latest brand concepts and an enhanced customer experience through video walls and music. Our first store to benefit from this design opened in Montijo, Portugal, in October 2024, with our second opening in Bolton in the UK at the end of 2024. 

Initial results have been positive, with sales in Bolton up more than 30% after ten months compared to its previous location. We opened a further three such stores in Spain (Lugo and Zaragoza) and Portugal (Viseu) earlier this year and are delivering strong sales densities across all of them.