Further embedding circularity principles at Primark

From the 2025 Annual Report

Primark is taking an increasingly circular approach to fashion: one that keeps products and materials in use for longer and aims to reduce waste over time. 

This includes embedding circular design principles into how products are created, expanding access to reuse and repair options for customers and strengthening the systems needed to support change at scale. While there is no single solution, these efforts reflect our ambition to help give clothes a longer life.

In 2024, we advanced our circularity training programme in collaboration with the Circular Textiles Foundation. The programme supports teams across buying, design and quality, as well as key suppliers, to apply circular design principles to more clothing categories such as knitwear and shirts. 

These efforts are now translating into progress. As of July 2025, 5% of all our clothing unit sales are circular by design, meeting the criteria set out by our Circular Product Standard. Within our focus categories, 20% of all jersey and 8% of all denim clothing unit sales is now circular by design as defined by our standard.

We have also expanded our in-store ‘Textile Takeback’ scheme to cover 87% of our total store footprint and have extended our repair workshop programme to reach new markets including the US, Germany and Spain. To date, we have run 730 free repair workshops in our stores. Both initiatives are designed to give customers more opportunities to keep their clothes in use for longer.

Primark remains a long-standing partner of the Waste and Resources Action Programme (WRAP) and an early signatory to the Ellen MacArthur Foundation’s ‘The Fashion ReModel’, reflecting our ongoing commitment to working collaboratively with expert partners to keep clothing in use and design waste out of the system.