Premier Nutrition:
Performance built on focus, efficiency and expertise

From the 2025 Annual Report

The successful implementation of its commercial and operational strategies has helped Premier Nutrition to stand out in the market and secure additional sales.

Premier Nutrition is AB Agri’s specialist premix and nutrition business, supplying tailored nutritional solutions to livestock producers and feed manufacturers in the UK and internationally. It serves a broad range of species, including poultry, pig, ruminant (e.g. cattle), pet and equine, and is known for its technical expertise, independent advice and customer-first approach.

As commercial livestock producers operate in a highly competitive market where small gains in efficiency can significantly impact profitability, tailored nutrition offers customers a meaningful commercial advantage. Even where livestock genetics may be similar across farms, the differences in management systems, available feed materials and environmental conditions mean nutritional needs can vary widely. For Premier Nutrition, this has created ongoing, collaborative relationships with its customers; driven by the need to monitor and adapt diets to different farm conditions, available feed materials and genetics as they evolve over time.

The business has been performing strongly in a challenging market, with premix product volumes up 25% this year compared to last. A clear and focused commercial strategy has been central to this growth, built on the belief that long-term success lies in leading the field in commercial nutrition. This insight has shaped a differentiated approach grounded in deep technical expertise, independent advice and bespoke solutions. It has also meant investing strategically in people to build a strong pipeline of future talent; the focus on early-career nutritionists currently includes supporting two masters students, while there are also three apprentices in the production and support functions.

Concurrently, Premier Nutrition’s comprehensive operational strategy deployment programme, known internally as Everyday Excellence, has helped to drive operational improvements. Across the supply chain it has delivered targeted capital investment, cultural change and increased capacity, driving accountability and performance and resulting in reduced downtime, improved throughput and a more agile and resilient business.

Following the acquisition of Kite Consulting in 2022, Premier Nutrition has also benefitted from supplying products to Kite’s performance feed ingredients business, Advance Sourcing. This collaboration has enabled both businesses to leverage operational scale and share expertise, driving quality and greater efficiency through a close, strategic partnership.

Premier Nutrition’s success reflects AB Agri’s broader focus on providing complementary, higher-value products and services. It demonstrates how a well-executed strategy with a clear proposition and disciplined operations can deliver results.