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The newly introduced Primark Durability Framework is the latest step in our journey. Inspired by the Waste and Resources Action Programme’s (WRAP) Extending Clothing Life Protocol, the framework builds on four years of work. It sets out the durability requirements that all eligible clothes must adhere to, including physical quality tests and a set number of washes across four levels. These levels range from five to 45 washes, categorised as minimum, foundational, progressive and aspirational.
The framework, which has been embedded into both our business and our supply chain, exists to give clear guidance to our product teams and suppliers when considering the material, design and development of a clothing item.
Primark has now collected a full year’s durability data for denim, socks and jersey. This will enable us to build a full product performance baseline and truly understand how each product category is performing on durability. 66% of Primark’s clothing that was tested has passed the aspirational level of 45 washes.
Primark’s jersey pyjamas, which have been tested under the Primark Durability Framework
The framework is anchored in the principles of continuous improvement which we use across our operations, with the aim that durability is sewn into the lifecycle of our clothing.
Primark’s ambition is to demonstrate to our customers that there is no need for the industry to charge higher prices for clothes made to last.