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About Us
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Primark places its people at the heart of its business strategy. Supporting its people and fostering an engaged workforce is an integral part of the business’s ongoing success.
Colleagues at Primark's Oxford Street East store, London, UK
Primark expects its employees and contractors to return home after work as well as when they arrived. As such, we are deeply saddened to report that a contract delivery driver tragically lost their life in a road traffic accident in Spain. Following this tragedy, Primark prioritised providing appropriate support to the family and an in-depth investigation process was undertaken to identify the root causes and apply corrective actions. Primark continues to work with its hauliers to ensure robust safety processes are in place.
In 2025, the number of employee on-site Lost Time Injuries (LTI) increased from 192 in 2024 to 213, resulting in an employee LTI rate of 0.42%. The number of contractor on-site LTI decreased from 39 in 2024 to 32. Primark is disappointed with this performance and has put in place actions to address the underlying causes.
Primark’s health and safety strategy, Safe Today, Safe Tomorrow, supports a safe and healthy work environment. A cross-functional initiative has been established, bringing together colleagues from across the business to challenge existing management systems and drive improvement across key areas including policies, procedures, contractor management and leader commitment.
Primark continues to use its Incident Notification System to report and investigate all incidents and near misses. This is underpinned by its Incident and Accident Management procedure which provides a clear commitment to investigating root causes.
Primark has a comprehensive EHS audit programme covering compliance and behaviour. Audits are unannounced and carried out by an independent third party. Each site receives one audit annually with results published internally through PiNS (Primark Incident Notification System). Primark is developing a transport EHS assurance programme to further encourage driver safety in its logistics supply chain.
Primark has several initiatives in place to support the wellbeing of its employees. One such initiative is the Spark wellbeing programme, which focuses on the three pillars of Mind, Body and Life.
Under the Spark programme, Primark offers its Let’s Talk Employee Assistance Programme (EAP) which enables its colleagues and members of their households to access free, confidential 24/7 independent support in local languages around mental health, legal and financial matters. Primark continues to offer training and events around key focus areas such as mental health awareness and wellbeing, and also launched free period products for colleagues in Ireland and Portugal in 2025.
Following a detailed colleague listening exercise in 2025, Primark has refocused Spark on the following areas:
The aim is to build on the success of the Spark programme and support colleagues in a more effective way moving forward.
Primark works with partners and colleague networks to deliver a wide range of initiatives that promote diversity and inclusion across its stores, offices and supply chain. Primark is guided by its core values and behaviours: Caring, Dynamic and Together. By embedding these into daily working life, the business is nurturing a culture that colleagues can be proud of.
Primark aims to create spaces where everyone can feel they belong, where they are free to express their identity and feel seen, heard and understood. Acknowledging the importance of purpose and meaning in the workplace, Primark encourages colleagues to give back and celebrates the impact of collective action.
While Primark’s core offering is affordable fashion that helps people look and feel good, the business also works to remove barriers to inclusion, increase access to products, services and experiences, and create pathways to brighter futures in the communities it serves.
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Employees | 180 | 183 | 161 | 192 | 213 |
| Employee rate | 0.50% | 0.40% | 0.34% | 0.37% | 0.42% |
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Employees | 70667 | 72110 | 76857 | 82123 | 82676 |
| Percentage of Women | 77% | 78% | 77% | 77% | 77% |
Creating an engaged workforce means encouraging open dialogue and giving colleagues the chance to express their views, contribute ideas and take part in shaping decisions and strategies. Primark’s colleague engagement survey, Your Voice, offers a platform for colleagues to provide feedback on various topics. Insights from the survey informed changes to policies and strategies that matter to colleagues, helping improve their overall experience. In 2025, this feedback led to several initiatives, including a 15% product discount for colleagues, a new uniform for all retail colleagues in 2026, expanded mentorship programmes to support colleague learning and development, and enhancements to the business’s recognition strategy.
Another initiative, FWD Th!nk, is a voluntary programme that gives retail and office-based colleagues the opportunity to share their ideas on dedicated topics. Primark has received over 3,000 ideas from colleagues in 10 markets across its business, resulting in more than 100 winning ideas that have been taken forward by the business.
Primark continues to invest in its Primark’s Early Careers programme to create a talent pipeline for the future. Engaging with students early in their careers allows the business to attract and retain people who can enable continued growth and innovation at Primark.
Investing in people and supporting career growth continues to be a priority for Primark. In 2025, Primark invested in leadership development and upgrading its digital learning platform, which is now available to over 17,000 colleagues. In the same period, nearly 110,000 hours of online learning were completed by Primark colleagues. Primark plans to expand the reach of its digital learning resources further.
Primark colleagues at the store in Lanzarote, Spain
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Primark is committed to supporting women for life. It promotes and supports Breast Cancer Awareness in October, and all year around through charity partnerships and its affordable and accessible post-surgery products.
2024 marked its fourth year of support and its 37-piece product range includes a collection of post-surgery bras, specially developed for women affected by breast cancer, which is available in selected stores, all year round. A limited edition solidarity range is available to customers in October each year to mark Breast Cancer Awareness Month.
As part of this long-standing commitment to Supporting Women For Life, Primark worked with local teams to donate to and raise funds for cancer charities across its markets, to help advance the work of these partners, funding research, services and support for people impacted by breast cancer and their families.
In the UK, Primark supports the Breast Cancer Now organisation, donating funds to the charity’s support programme Someone Like Me, connecting those newly diagnosed with trained volunteers who have had similar experiences of breast cancer. In 2025 the programme:
The funds raised in stores have supported vital research into treatments that will allow people with breast cancer to live and live well.
Primark’s breast cancer awareness campaign spotlighted three women on their own breast cancer journeys
Primark wants to be inclusive for everyone. That means supporting people with disabilities, chronic health conditions and post-operative or age-related needs.
Primark continues to implement various initiatives to make its products, stores and workplaces more accessible:
In January 2025, Primark launched a 49-piece Adaptive collection of its bestsellers across ladies and menswear in 96 stores across 10 markets, working in partnership with renowned adaptive designer Victoria Jenkins as part of Primark’s ongoing commitment to introduce more adaptive items and apply inclusive design principles to more products.
In 2024, Primark partnered with AccessAble, who reviewed all its stores and offices in the UK and ROI, providing its customers with information to help them make informed decisions about their shopping experience, and sharing learnings that can be applied across other markets in the future. Primark’s stores are equipped with accessible till points and fitting rooms to enhance the customer experience, and it has introduced sensory-friendly shopping hours in all stores in ROI, with plans to extend this further in future. In 2025, the business added NaviLens codes to its Adaptive range to support visually impaired customers in locating and identifying the products. Also in 2025 Primark unveiled its first seated mannequin in stores, designed to represent manual wheelchair users. It was launched in collaboration with British broadcaster, disability advocate and wheelchair user Sophie Morgan, and is available in 22 stores across nine markets.
In 2024, Primark’s partners included accessibility specialist Dr Shani Dhanda, the Business Disability Forum and Purple Tuesday, who helped create an action plan to make targeted improvements to the accessibility of the customer and colleague experience, and to conduct a full audit of recruitment processes and a review of the Diversity and Inclusion policy. In December 2024, Primark became a member of the Valuable 500.
In 2024, Primark increased its work with disabled creators from 12 to 24 across its social and communication channels. It also created a guide to improve the accessibility of future events based on learnings and informed by its expert partners and feedback received from the disabled community. Primark made adaptations to its production studio to make it more accessible, including the introduction of ramps and lowered hooks and a video tour for all models to view before attending to help them share their accessibility requirements.
Across its markets, Primark has formed strong relationships with multiple charities and organisations that support disabled people and those who are at a distance to the labour market, including Fundación ONCE in Spain, Lebenshilfe in Austria, WorkEqual in Republic of Ireland and UWV in the Netherlands. Primark also supports local initiatives, including DuoDay in France.
Primark’s adaptive fashion range was developed alongside Victoria Jenkins, pictured top centre in this campaign image
