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From barrel to basket

From the 2019 Annual Report

In 2017 we acquired Acetum, the world’s leading producer of Balsamic Vinegar of Modena.

The major brand of the business is ‘Mazzetti’, which bears the family name of Cesare Mazzetti, one of the founders of the business.

Already the brand leader in Germany, Australia and Holland, Acetum launched the Mazzetti brand into the UK during 2019. Three versions of this premium vinegar were sold in retail stores in the UK, supported by advertising that appeared extensively on the London Underground and poster sites throughout May and June this year. The products are currently available in Sainsbury’s and Waitrose as well as on the Ocado website. They have also been featured in a number of leading UK food publications including BBC Good Food, Good Housekeeping and The London Evening Standard newspaper.

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