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Fuelling its goal to inspire more people to explore diverse international cuisines, AB World Foods has acquired Al’Fez, the leading mainstream Middle Eastern brand in Europe.
Middle Eastern foods and flavours – such as falafel, harissa and sumac – are becoming ever more popular in home cooking. Al’Fez supplies a range of traditional Middle Eastern foods to retailers and foodservice customers in 28 countries including the UK, the Netherlands, Belgium, Switzerland, Finland, Spain, Portugal, Denmark, Italy and Norway. AB World Foods’ December 2019 acquisition of Al’Fez complements its existing portfolio, including Patak’s and Blue Dragon.
Middle Eastern food crosses countries and continents, with flavours drawn from the southern Mediterranean, North Africa and the Levant. While steeped in a rich history, the region’s cuisine is at the cutting edge of many exciting new food trends – from people wanting to experiment more at home with fresh new flavours to those seeking delicious alternatives to meat.
The range is inspired by authentic Middle Eastern family dishes and flavours. It includes: tahini, made from 100% ground roasted sesame seeds; spices, from the fresh, zesty flavour of sumac to the aromatic warmth of za’atar; harissa paste varieties, each adding their own twist of flavour; classic-flavoured tagine cooking sauces; couscous varieties, such as Moroccan Spiced, Giant Maftoul and Pearl; and mezze kits that bring favourites such as tabouleh, flatbread and falafel to the table, each cooked from scratch.