Successfully integrating and expanding
The Artisanal Group into our Australian business

From the 2025 Annual Report

This year has seen the smooth integration of The Artisanal Group, one of Australia’s most exciting manufacturers and wholesalers of artisan daily baked goods, which was acquired in August 2024.

The Artisanal Group represents a new and differentiated opportunity for us in Australia. Founded in 2006, it sells primarily into the hotel, restaurant and café channel – with a particular focus on upmarket cafés on Australia's east coast – delivering around 3,000 orders daily and serving around 6,000 customers each year and employing some 800 people across its three bakeries in Victoria, Queensland and New South Wales.

It operates under three distinct brands – noîsette, Brasserie Bread and Jaune – using best quality ingredients to provide a range of premium breads, burger buns, croissants, pastries and cakes to small-to-medium sized customers.

The acquisition has grown and strengthened our business’s position in Australia’s premium bakery segment; it is very much in line with its strategy to expand its portfolio to include higher margin and higher growth products and channels.

Our Australian business is proving to be a great home for The Artisanal Group, supporting the founders and management team’s long-term growth ambitions for the business, enabling them to leverage expertise and relationships, and consolidating The Artisanal Group’s leading position across Melbourne, Sydney and Brisbane.